ARMAF

Armaf, a fragrance brand from the United Arab Emirates, was established in 1999 by Hassan Naeem under Sterling Parfums Industries LLC. The company began by crafting high-quality perfume bottles before venturing into fragrance creation around 2015, starting with its debut scent, Tag Him. By 2025, Armaf had grown its lineup to include 296 unique fragrances, appealing to a worldwide audience with its blend of affordability, accessibility, and contemporary style.